Why Failing to Add Client Testimonials is Reducing the Effectiveness of your Online Content Marketing
Here's why testimonials should be a fundamental part of your content marketing strategy.
All Things Work Experience
One of the best things about having a passion for marketing – besides watching clients succeed with your work of course – is meeting a young budding marketer full of creativity and brand new ideas which is exactly what we saw when we met Lydia. As part of giving back to the community, we took on yet another year 10 student to help her get some experience in the marketing world and see what it’s all about before she heads off on her GCSE’s. Take a look at how she got on here: […]
How can a Social Media Audit Lead to Better Engagement?
Did you create a Tumblr account five years ago that you forgot about? Is there a neglected YouTube channel floating around with 15 subscribers and two videos? The word “audit” deserves more love than it gets. The concern with social media is that things are always changing, news is always getting old, and latest fads will always disappear, which means it is more crucial now than ever to keep on top of our social media game. Staying in the public eye and one-upping your competitors online is key to succeeding and social media is one of the best ways to [...]
Website, SEO and CRO Audit Case Studies from ATW
One of the most rewarding things about the job we do here at ATW is helping clients who have struggled with their online visibility and conversion rates. With an in-depth audit we can quickly identify the underlying issues with their strategy, usability, barriers to conversion, and technical problems. Here are some examples of how we have helped clients with various issues: […]
Blogging is not for traffic
Debunking one of SEOs biggest misconceptions..
Outsourced Content Marketing – Are you making the most of your Digital Agency?
The reason you chose to outsource your content marketing to a digital agency is most likely that you don’t have the time to be writing content, devising strategies and just need to get on with running your business. Many SMEs lack the internal resources or skill set to make a success of content marketing. The benefits of using an agency are of course that they are experts in all aspects of content marketing; they have tried and tested strategies and will hit the floor running with experience and knowledge of implementation. They (should) have their finger on the pulse of [...]
What is a Realistic Investment in SEO?
If you are thinking about investing in SEO for your business website, read this post!
What Is So Great About Bing Ads And Should You Be Using It?
For a long time, Google Ads has dominated the paid search market, with the majority of people searching on the internet using Google as their chosen search engine. But with the mass release and rollout of Windows 10 and Surface devices, which use Bing as their default search engine, Bing is taking a larger share of the search market.Similarly, the Windows 10 Mobile and Windows Phone operating systems are also pre-installed to have search results powered by Bing. In addition to this, they are also syndication partners with Amazon devices, Apple’s Siri and Spotlight search.With this [...]
Exclusive Featured Interview with John Doherty of Credo
Tell us a bit about yourself? I understand you, your wife and dog have just moved to Colorado, how’s that working out for you all? Darren, thanks for having me! I am indeed a Denver, Colorado based entrepreneur and growth marketing/SEO consultant. We just moved here at the beginning of 2017 from San Francisco, where we had called home since late 2013. Colorado has so far been fantastic – we get a lot of time outside skiing and hiking, the craft beers are incredible, and our dog has a yard so he’s happy. One handsome looking canine! – Ed [...]
Marketing For Businesses – Outsource or In-House?
For many businesses, a fundamental question they will address at some point is whether they should keep their marketing in-house or outsource to an agency.On one hand, in-house training is an investment for the future but requires time and financial investments, and on the other, outsourced marketing gives you access to a team of dedicated professionals, but does little for your staff’s development in terms of marketing experience.With so many different aspects of marketing to consider, let’s take a look at the benefits and potential pitfalls of both outsourced and in-house marketing. […]