How to Write Awesome Content for Google and Humans
This is awesome content! Only joking. My job would become significantly simpler if everyone believed that this was awesome content just because I said so.For years and years there has been a debate about whether you should write content for Google or for people.Yes, if you optimise your content for search engines, like Google, Bing and Yahoo, then you are more likely to rank, which will help drive traffic to your website or blog.However!Google isn’t human! (Although they are coming close these days with much more sophisticated analytical capabilities). Search engines won’t buy your product or service, or engage with [...]