About Jess Lilley

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So far Jess Lilley has created 25 blog entries.

How to Write Awesome Content for Google and Humans

This is awesome content! Only joking. My job would become significantly simpler if everyone believed that this was awesome content just because I said so.For years and years there has been a debate about whether you should write content for Google or for people.Yes, if you optimise your content for search engines, like Google, Bing and Yahoo, then you are more likely to rank, which will help drive traffic to your website or blog.However!Google isn’t human! (Although they are coming close these days with much more sophisticated analytical capabilities). Search engines won’t buy your product or service, or engage with [...]

By |2021-07-26T11:54:55+01:00March 8th, 2018|

What tone of voice should you adopt on your website?

Did you know that 63% of customers would buy from a company they find authentic instead of a competitor? Cohn & Wolf’s study The Age of Authenticity found a direct connection between sales and the tone of voice of brands. Your website is the first impression you make about your brand online. To have a defined voice and tone strategy is paramount for the right communication with customers. When your customers stand in front of you, it is quite easy to decide what tone of voice to use and how to change that voice if necessary judging from the reactions [...]

By |2021-07-26T11:56:52+01:00February 2nd, 2018|

Google Posts for Google My Business – What is it and how to use it?

Hopefully you have already registered your business on Google My Business. If not then before you carry on reading this blog post you need to ensure you are registered with Google My Business (GMB). Why not contact our team if you need help with this? If you already are then you may have noticed over the past few months that Google has slowly been rolling out a new feature for GMB for small business users that has caught our attention, and that is a new posts feature. When you log in to your GMB account (and select manage your location [...]

By |2021-07-26T11:59:34+01:00November 10th, 2017|

Importance of a Website Audit for PPC Clients

As we have previously mentioned, maintaining the health of your website with a regular audit can ensure the effectiveness of your site and identify areas of improvement. And this process is as equally important for individuals and clients who are running or considering running, pay per click (PPC) campaigns. […]

By |2021-07-26T12:03:05+01:00June 10th, 2017|

Our Top 10 Tips to Ensure you Fail at Content Marketing

From infographics and blogging to podcasts and videos, there are a multitude of ways to create great content. In fact, Content Marketing can very successfully tap into the stages of buying by raising awareness of potential results and educating your audience about a product, service or subject matter they may never have heard of before. In addition, such marketing methods enable greater customer support as you aid individuals in getting more from their product and/or service. However, the rapid rise of web content has come with a  host of experts who range from completely qualified to less than able to [...]

By |2021-07-26T12:04:35+01:00April 11th, 2017|

Why you should Use Analytics, Search Console & Google My Business and What to Do If you can’t Access Your Google Account

So many times we have had a new client come on board and they have said I don’t have, don’t realise they have or don’t remember the password to their Analytics, Search Console or Google My Business Account. As a Digital Marketing agency this is one of the first things we look at with new clients because we understand the importance of having these systems set up, and, of course, have access to.But with a recent surge in clients not having access to their accounts, I realised that many businesses don’t necessarily understand the importance of [...]

By |2021-07-26T12:08:56+01:00October 28th, 2016|
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