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Why Failing to Add Client Testimonials is Reducing the Effectiveness of your Online Content Marketing

Here's why testimonials should be a fundamental part of your content marketing strategy.

By |2021-07-26T12:00:28+01:00August 12th, 2017|

Exclusive Featured Interview with John Doherty of Credo

Tell us a bit about yourself? I understand you, your wife and dog have just moved to Colorado, how’s that working out for you all? Darren, thanks for having me! I am indeed a Denver, Colorado based entrepreneur and growth marketing/SEO consultant. We just moved here at the beginning of 2017 from San Francisco, where we had called home since late 2013. Colorado has so far been fantastic – we get a lot of time outside skiing and hiking, the craft beers are incredible, and our dog has a yard so he’s happy. One handsome looking canine! – Ed [...]

By |2021-07-26T12:06:12+01:00March 5th, 2017|

Alternative Social Media Platforms Your Business Should Consider In 2016

“If it ain’t broke – don’t fix it.” Whilst this saying might work well when justifying why you still drive that car that’s fit for the scrapyard, in the world of social media there is always room for innovation and improvement. If a platform doesn’t click with the public, it will fail – the list of failed social networks is extensive; who remembers Bebo, MySpace, Digg? This being said, it can be hard for businesses to look beyond Facebook, with over 1 billion registered users it is the ‘King’ of social networks and is constantly updating its offerings to make [...]

By |2021-07-26T12:09:51+01:00August 23rd, 2016|

A Lesson in Content Creation and Generation for Your Web Marketing

Do you understand the importance of generating new, relevant and interesting content as part of your web marketing? In 2011 Google introduced their Panda algorithm update which meant that creating quality content became more important than ever. What this algorithm did is focus on content rich websites and ranks your website in a better position in their results based on authoritative content. Authoritative content is any content that you produce or share that can be defined as reliable and from a trustworthy source. As experts in your field your will be able to produce authoritative content as you can provide [...]

By |2021-07-26T12:18:33+01:00September 9th, 2015|

Website Content Ideas – 10 Easy, Fast Ways to Generate Content for your Website

It goes without saying that quality content on a website is the most important thing to get right. From a user perspective – to capture and keep your audience, and from a web marketing point of view. I want to look at the different types of content that can be generated on a website to help you plan your content, think outside the box and get your creative juices flowing: […]

By |2014-03-03T11:49:42+00:00March 3rd, 2014|

Effective Infographics as link bait – Lynx Effect to your Target Audience

From the Lynx TV Advert. Courtesy of   Can you get your bikini clad target audience running down the beach to swarm your lynx effect infographic? Or is ‘infographics’ just a buzz word, punted about amongst web marketers to keep their graphic designers busy? Is there real marketing value in these ‘graphics with information’? The answer is YES! But only if it is done right. Does Google like infographics? - Google will like anything that adds value to a website in terms of what it offers to its visitors as useful content. Having different types of content [...]

By |2014-01-16T13:46:49+00:00January 16th, 2014|
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