Adapting Your Marketing Strategy for COVID-19
Throughout this challenging period, businesses must adapt to survive. Here are some actionable tips for adapting your marketing strategy.
Spooktacular Mistakes that People Make with their Websites and How to Avoid them
It’s almost that special time of year again, and no we are not talking about Christmas. It’s Halloween! That time when children binge out on sweets and chocolate and anyone has the excuse to dress up (whether it is scary or not!) Also known as All Hallows Eve, this annual event originated as a Celtic festival when people would light bonfires and wear costumes to ward of ghosts. The wearing of masks was done to confuse ghostly beings so that anyone leaving their home after dark would be mistaken for another spirit. Looking into the history of Halloween and the tradition of warning off [...]
Why you should be looking after your WordPress Website
Have a WordPress website? Here's why you should be taking care of it.
Campaign Budget Optimisation on Facebook
Facebook campaign optimisation is here! Find out more about the change and what is means for advertisers.
Digital Marketing Apprenticeship – My Highlights Six Months in
Andrew is now 6 months into his apprenticeship! Read about his highlights so far.
Online Trends for 2019
Chatbots, voice search and video are all expected online trends for 2019.
Google’s New Verification Process Allows Editing of Knowledge Panels
You can now edit Google knowledge panels - find out all you need to know in our latest blog post.
22 Different Types Of Content For Your Business Blog
Not enough time, not enough in-house resources or not enough budget to outsource content creation? Whatever your reason for not producing enough quality content for your website – not having any ideas for different types of content shouldn’t be one of them. In this blog post, we take a look at the different types of content you can create, with ideas to get you well on your way to win at content marketing. […]
How to Improve your Online Reputation with Social Media?
Social media is an excellent platform to strengthen your company’s online reputation. The more visible, active and transparent your brand is the more likely you are to succeed. Customers prefer buying from brands they know “everything” about. The first step to strengthen your reputation on social media is to try to get into your customer’s head. When you look at a brand name, what questions come into your mind? Some of the most common questions relating to a brand include: Do I trust this brand? Do they provide accurate information? Are they credible? Do I want to find out more [...]
LinkedIn is Rolling out Carousel Ads
It’s not a secret that LinkedIn is fiercely taking over the business-to-business market in the social media game. With over 500 million professionals using LinkedIn and around 106 million monthly LinkedIn visitors logging in every month, it is seriously dominating the social media market for businesses. Since Facebook has been in bad press for a while now, LinkedIn has swooped in for the kill and we believe that it is swiftly becoming one of the best places for businesses to be seen. Rolling out improvements on their campaign manager is evidence that they know it too and want that [...]