Duplicate content is a term that has been banded about for years in SEO circles and it certainly does cause issues for the website(s) concerned. But there are many different types of duplicate content, so we thought a blog post to explain these, where they might occur and some checks you can do to make sure your website isn’t suffering, would be a good idea. What is Duplicate Content? Quite simply, it is exactly that; a piece of content that is present in more than one place on the web. This could be on the same domain (website) or it [...]
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One of the most rewarding things about the job we do here at ATW is helping clients who have struggled with their online visibility and conversion rates. With an in-depth audit we can quickly identify the underlying issues with their strategy, usability, barriers to conversion, and technical problems. Here are some examples of how we have helped clients with various issues: […]
Getting SEO right for any website requires time and effort as well as the knowledge to devise and implement a strategy that will work. But for an ecommerce website with thousands of products and categories and more being added on a daily basis, there are some very easy traps to fall into and get the SEO very wrong. The following checklist is by no means exhaustive but should guide you through the main areas to watch out for. […]
Last month Google decided to call it a day on sidebar advertising for its paid search product, known as Adwords, leaving only a top 4 Ad Pack with a few other paid ads under the organic SERP results. It came as no surprise to us that they did this, but rather than jump on the bandwagon and look to forecast in panic what will happen with PPC and organic SEO results we decided to wait until things settle and then report back. […]
This may be something that would never occur to you and not surprisingly, as looking at the front end of your website you may think that everything looks in order. So what health problems might your website have and if it looks OK why should you care? Possible Health problems We have put together a list of some of the most important health problems that will affect a website’s performance from an SEO perspective and from a visitor experience point of view. There are many other factors which we have touched on in other blog posts but these are the [...]