About Jess Lilley

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So far Jess Lilley has created 22 blog entries.

Can AI replace Copywriters when it comes to Writing Content?

The question as to whether AI will replace the role of copywriters has sparked a lot of interest over the past year or two with the surge of effective AI tools like ChatGPT or Perplexity AI. As digital marketers, copywriting is an important part of our job, even if it's not our primary role; We do find ourselves wondering “when will AI completely replace our need to write copy for clients?” While AI has advanced significantly and offers many benefits to marketers and content creators, our team feels it lacks the sophistication to completely replace the human touch essential [...]

By |2024-11-06T10:17:06+00:00November 6th, 2024|

Is (Original) Blogging Dead in the Era of AI?

Let's talk about AI, blogging and the possibility of its potential future demise. In recent years a number of effective AI platforms have arrived, rapidly taking off in terms of user numbers and causing quite a stir regarding their accuracy, effectiveness and usefulness in content writing. I mean, a tool that can write your blog content for you will make your life so much easier, right? Or is AI just going to kill off blogging if it’s all just machine generated content? While AI's impact on blogging is certainly significant, it's not necessarily spelling death for the content marketing [...]

By |2024-10-23T08:24:56+01:00October 17th, 2024|

How to Improve your Online Reputation with Social Media?

Social media is an excellent platform to strengthen your company’s online reputation. The more visible, active and transparent your brand is the more likely you are to succeed. Customers prefer buying from brands they know “everything” about. The first step to strengthen your reputation on social media is to try to get into your customer’s head. When you look at a brand name, what questions come into your mind? Some of the most common questions relating to a brand include: Do I trust this brand? Do they provide accurate information? Are they credible? Do I want to find out more [...]

By |2021-07-26T11:46:51+01:00June 20th, 2018|

Google Now Shows Answer Without Search Results

Have you ever wondered why you get so many search results for simple questions such as “time in Bristol” or 5+8? This might change for good, and you may start to see one answer on Google without the list of search results. Barry Schwartz, Search Expert, explained this news first on Search Engine Land; apparently, Google is testing displaying only the answer to queries regarding the local time, unit converter or calculator. According to Danny Sullivan (Google’s public educator about search), it is an experiment and might not stay. So how does it work? If you wish to know the [...]

By |2021-07-26T11:54:19+01:00March 19th, 2018|

How to Write Awesome Content for Google and Humans

This is awesome content! Only joking. My job would become significantly simpler if everyone believed that this was awesome content just because I said so.For years and years there has been a debate about whether you should write content for Google or for people.Yes, if you optimise your content for search engines, like Google, Bing and Yahoo, then you are more likely to rank, which will help drive traffic to your website or blog.However!Google isn’t human! (Although they are coming close these days with much more sophisticated analytical capabilities). Search engines won’t buy your product or service, or engage with [...]

By |2021-07-26T11:54:55+01:00March 8th, 2018|

What tone of voice should you adopt on your website?

Did you know that 63% of customers would buy from a company they find authentic instead of a competitor? Cohn & Wolf’s study The Age of Authenticity found a direct connection between sales and the tone of voice of brands. Your website is the first impression you make about your brand online. To have a defined voice and tone strategy is paramount for the right communication with customers. When your customers stand in front of you, it is quite easy to decide what tone of voice to use and how to change that voice if necessary judging from the reactions [...]

By |2021-07-26T11:56:52+01:00February 2nd, 2018|
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