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About Jess Lilley

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So far Jess Lilley has created 25 blog entries.

The Secret to High-Converting Landing Pages (Hint: It’s Not Just Pretty Design)

When it comes to websites, most people fall into the same trap: “If it looks good, it’ll work well.” But if you’ve ever had a beautifully designed landing page that doesn’t convert, you’ll know the harsh truth – looks alone won’t pay the bills. So, what is the secret to high-converting landing pages? Spoiler alert: it’s not just about fonts, colours or glossy graphics. It’s about function, focus and trust. When it comes to investing in marketing, we understand the importance of not wasting budget or time on something that doesn’t work. So, if your website is one of the [...]

By |2025-04-10T14:54:44+01:00April 10th, 2025|
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Spring Clean Your Website’s SEO: Essential Updates for 2025

Spring is officially here (whether it feels like it all of the time is another question) the bulbs are starting to bloom; the days are getting longer and brighter and your website… well, it’s looking a little dusty. Just like that junk drawer, or garage full of years of stuff you no longer need, your website’s SEO could use a good refresh – especially if you are not actively reviewing it regularly. Let’s dive in and find out how to give your SEO a deep clean and make sure your site is fresh, fast and ranking higher in 2025. [...]

By |2025-04-02T09:05:01+01:00March 27th, 2025|
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User Experience (UX) Design Principles for Websites: Increasing Visitor Engagement Levels through Website Design Improvements

As a digital marketing agency, we know how much businesses value getting relevant visitors to their website so they invest in SEO to improve their organic Google rankings or PPC and Social Media to drive traffic to the site, amongst many other digital strategies which focus on generating traffic. But then they wonder "Why aren’t we getting any new business or more sales?". We would love to be able to wave a magic wand and send visitors to your website and it generate hundreds of leads, but unfortunately, it doesn’t always work that way. What people may forget is even [...]

By |2025-01-16T09:43:47+00:00January 16th, 2025|
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Can AI replace Copywriters when it comes to Writing Content?

The question as to whether AI will replace the role of copywriters has sparked a lot of interest over the past year or two with the surge of effective AI tools like ChatGPT or Perplexity AI. As digital marketers, copywriting is an important part of our job, even if it's not our primary role; We do find ourselves wondering “when will AI completely replace our need to write copy for clients?” While AI has advanced significantly and offers many benefits to marketers and content creators, our team feels it lacks the sophistication to completely replace the human touch essential [...]

By |2024-11-06T10:17:06+00:00November 6th, 2024|
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Is (Original) Blogging Dead in the Era of AI?

Let's talk about AI, blogging and the possibility of its potential future demise. In recent years a number of effective AI platforms have arrived, rapidly taking off in terms of user numbers and causing quite a stir regarding their accuracy, effectiveness and usefulness in content writing. I mean, a tool that can write your blog content for you will make your life so much easier, right? Or is AI just going to kill off blogging if it’s all just machine generated content? While AI's impact on blogging is certainly significant, it's not necessarily spelling death for the content marketing [...]

By |2024-10-23T08:24:56+01:00October 17th, 2024|
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How to Improve your Online Reputation with Social Media?

Social media is an excellent platform to strengthen your company’s online reputation. The more visible, active and transparent your brand is the more likely you are to succeed. Customers prefer buying from brands they know “everything” about. The first step to strengthen your reputation on social media is to try to get into your customer’s head. When you look at a brand name, what questions come into your mind? Some of the most common questions relating to a brand include: Do I trust this brand? Do they provide accurate information? Are they credible? Do I want to find out more [...]

By |2025-05-22T10:29:56+01:00June 20th, 2018|
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Google Now Shows Answer Without Search Results

Have you ever wondered why you get so many search results for simple questions such as “time in Bristol” or 5+8? This might change for good, and you may start to see one answer on Google without the list of search results. Barry Schwartz, Search Expert, explained this news first on Search Engine Land; apparently, Google is testing displaying only the answer to queries regarding the local time, unit converter or calculator. According to Danny Sullivan (Google’s public educator about search), it is an experiment and might not stay. So how does it work? If you wish to know the [...]

By |2021-07-26T11:54:19+01:00March 19th, 2018|
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