The reason you chose to outsource your content marketing to a digital agency is most likely that you don’t have the time to be writing content, devising strategies and just need to get on with running your business. Many SMEs lack the internal resources or skill set to make a success of content marketing. The benefits of using an agency are of course that they are experts in all aspects of content marketing; they have tried and tested strategies and will hit the floor running with experience and knowledge of implementation. They (should) have their finger on the pulse of [...]

From infographics and blogging to podcasts and videos, there are a multitude of ways to create great content. In fact, Content Marketing can very successfully tap into the stages of buying by raising awareness of potential results and educating your audience about a product, service or subject matter they may never have heard of before. In addition, such marketing methods enable greater customer support as you aid individuals in getting more from their product and/or service. However, the rapid rise of web content has come with a  host of experts who range from completely qualified to less than able to [...]