Why Failing to Add Client Testimonials is Reducing the Effectiveness of your Online Content Marketing
Here's why testimonials should be a fundamental part of your content marketing strategy.
Outsourced Content Marketing – Are you making the most of your Digital Agency?
The reason you chose to outsource your content marketing to a digital agency is most likely that you don’t have the time to be writing content, devising strategies and just need to get on with running your business. Many SMEs lack the internal resources or skill set to make a success of content marketing. The benefits of using an agency are of course that they are experts in all aspects of content marketing; they have tried and tested strategies and will hit the floor running with experience and knowledge of implementation. They (should) have their finger on the pulse of [...]
Our Top 10 Tips to Ensure you Fail at Content Marketing
From infographics and blogging to podcasts and videos, there are a multitude of ways to create great content. In fact, Content Marketing can very successfully tap into the stages of buying by raising awareness of potential results and educating your audience about a product, service or subject matter they may never have heard of before. In addition, such marketing methods enable greater customer support as you aid individuals in getting more from their product and/or service. However, the rapid rise of web content has come with a host of experts who range from completely qualified to less than able to [...]
The Power Of Visual Content – Should Your Business Be Using Infographics?
Infographics are a fairly new concept, right? Wrong. The concept of displaying information visually has been around for a long time; from Egyptian hieroglyphics to presenting data in the bar charts and line graphs we know today. We are visual creatures by nature – and so are your potential customers.Back in 2014, Toni wrote a piece on the ‘lynx effect’ of infographics, and 2 years on it appears this effect is what continues to make infographics so popular on the web.But should you jump on the infographic hype? Take a look at the benefits and potential [...]
A Lesson in Content Creation and Generation for Your Web Marketing
Do you understand the importance of generating new, relevant and interesting content as part of your web marketing? In 2011 Google introduced their Panda algorithm update which meant that creating quality content became more important than ever. What this algorithm did is focus on content rich websites and ranks your website in a better position in their results based on authoritative content. Authoritative content is any content that you produce or share that can be defined as reliable and from a trustworthy source. As experts in your field your will be able to produce authoritative content as you can provide [...]
Website Content Ideas – 10 Easy, Fast Ways to Generate Content for your Website
It goes without saying that quality content on a website is the most important thing to get right. From a user perspective – to capture and keep your audience, and from a web marketing point of view. I want to look at the different types of content that can be generated on a website to help you plan your content, think outside the box and get your creative juices flowing: […]