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The Importance of Citations for Local Search Engine Rankings

A question that many businesses ask; is how to rank locally for their chosen search terms. Google has over 250 ranking factors in its sophisticated algorithm, some better known than others. Getting citations for your business online is a part of local search strategy and is identified as being a key ranking factor. However remember that doing citations alone will not cover all of the factors that need to be addressed in your local strategy. […]

By Helen Moloney|2021-07-26T12:10:34+01:00July 7th, 2016|

Is there a Storm in a Teacup over Google’s RankBrain Machine Learning Technology?

If you track what is going on in the SEO industry, you may have heard of RankBrain and wondered what all the recent fuss has been about in the past few weeks. Or maybe not… especially if you leave SEO to the experts. But, the time has come now for you to start to get a grasp as to what the truth is with Google RankBrain. […]

By Darren Moloney|2021-07-26T12:11:40+01:00May 25th, 2016|

A Useful Website Migration Checklist – Avoid these Common Pitfalls

If you are moving your website to a new platform, there are a few things to consider before you start. Most good web designers and developers will have a proper website migration checklist that they follow, however, if they aren’t experienced and are not talking about some of the things I mention below, you need to get an SEO company involved. This will be especially important if you rely heavily on your website for leads or revenue conversions. Working in this industry I have seen too many companies lose traffic and sales after a poorly executed site migration. [...]

By Darren Moloney|2021-06-28T11:08:50+01:00June 2nd, 2014|

Website Content Ideas – 10 Easy, Fast Ways to Generate Content for your Website

It goes without saying that quality content on a website is the most important thing to get right. From a user perspective – to capture and keep your audience, and from a web marketing point of view. I want to look at the different types of content that can be generated on a website to help you plan your content, think outside the box and get your creative juices flowing: […]

By Helen Moloney|2014-03-03T11:49:42+00:00March 3rd, 2014|

Effective Infographics as link bait – Lynx Effect to your Target Audience

From the Lynx TV Advert. Courtesy of www.lynxeffect.com Can you get your bikini clad target audience running down the beach to swarm your lynx effect infographic? Or is ‘infographics’ just a buzz word, punted about amongst web marketers to keep their graphic designers busy? Is there real marketing value in these ‘graphics with information’? The answer is YES! But only if it is done right. Does Google like infographics? - Google will like anything that adds value to a website in terms of what it offers to its visitors as useful content. Having different types of content [...]

By Helen Moloney|2014-01-16T13:46:49+00:00January 16th, 2014|