Spring Clean Your Website’s SEO: Essential Updates for 2025

Spring is officially here (whether it feels like it all of the time is another question) the bulbs are starting to bloom; the days are getting longer and brighter and your website… well, it’s looking a little dusty. Just like that junk drawer, or garage full of years of stuff you no longer need, your website’s SEO could use a good refresh – especially if you are not actively reviewing it regularly. Let’s dive in and find out how to give your SEO a deep clean and make sure your site is fresh, fast and ranking higher in 2025. [...]

By |2025-04-02T09:05:01+01:00March 27th, 2025|

Why Regular Website Audits are Critical for your Business in 2025!

The digital landscape is ever-changing more rapidly than ever, making a regular website audit much more crucial for your business. It may feel like a full-time job just trying to keep up with the latest website and digital marketing trends, and what works and doesn’t work best to optimise your website. What you should know is that your website is potentially one of your business’ most valuable assets. A website isn’t just a website; it can be a 24/7 sales presence. your online shop window and typically the first point of contact for many potential customers. So, if your [...]

By |2025-02-27T09:21:04+00:00February 26th, 2025|

7 Strategies to Leverage Google’s Helpful Content Updates

Google's Helpful Content Updates over the years have significantly impacted search rankings, with the search engine more and more emphasising the importance of creating valuable, user-focused content. This blog post will explore seven effective strategies to align your content with Google's guidelines and improve your website's search engine performance. 1. Focus on User Intent: The Heart of Helpful Content After nearly 25 years in the SEO and web marketing industry, I've seen countless SEO fads come and go. But if there's one constant in the past several years, it's this: understanding and addressing a user’s intent is paramount. Let's dive [...]

By |2024-12-19T11:58:13+00:00November 27th, 2024|

Core Web Vitals – The Basics Every Website Owner Needs to Know for SEO in 2022

You have spent years developing your website content, placing the appropriate keyword phrases on your pages whilst crafting beautifully written content that meets your users' needs. You've also spent time improving your site's visitor journey, lowering bounce rates and increasing time on your site. Now you've heard that Google is raising the bar once again when it comes to SEO, with its requirements for a good Page Experience as well as for “Core Web Vitals”. Google announced the development of Core Web Vitals back in 2020 and released it in June 2021.  So it's not a brand new concept, but [...]

By |2024-12-19T12:02:28+00:00March 17th, 2022|

17 Duplicate Content Issues you Should Fix on your Website

Duplicate content is a term that has been banded about for years in SEO circles and it certainly does cause issues for the website(s) concerned. But there are many different types of duplicate content, so we thought a blog post to explain these, where they might occur and some checks you can do to make sure your website isn’t suffering, would be a good idea. What is Duplicate Content? Quite simply, it is exactly that; a piece of content that is present in more than one place on the web. This could be on the same domain (website) or it [...]

By |2021-07-26T11:48:14+01:00May 29th, 2018|
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