Google's Helpful Content Updates over the years have significantly impacted search rankings, with the search engine more and more emphasising the importance of creating valuable, user-focused content. This blog post will explore seven effective strategies to align your content with Google's guidelines and improve your website's search engine performance. 1. Focus on User Intent: The Heart of Helpful Content After nearly 25 years in the SEO and web marketing industry, I've seen countless SEO fads come and go. But if there's one constant in the past several years, it's this: understanding and addressing a user’s intent is paramount. Let's dive [...]