A Search Engine Optimisation Guide for the Less Geeky of Us
If you're an SEO noob - check out our guide to SEO for the less-geeky.
How To Do Effective Link Building With No Budget
Quality links, no cost - what's not to love?
The power of Long Tail Keywords – Boost your Traffic and Conversions
Discover the power of long tail keywords!
Website, SEO and CRO Audit Case Studies from ATW
One of the most rewarding things about the job we do here at ATW is helping clients who have struggled with their online visibility and conversion rates. With an in-depth audit we can quickly identify the underlying issues with their strategy, usability, barriers to conversion, and technical problems. Here are some examples of how we have helped clients with various issues: […]
How to Check the Health of your Website
This may be something that would never occur to you and not surprisingly, as looking at the front end of your website you may think that everything looks in order. So what health problems might your website have and if it looks OK why should you care? Possible Health problems We have put together a list of some of the most important health problems that will affect a website’s performance from an SEO perspective and from a visitor experience point of view. There are many other factors which we have touched on in other blog posts but these are the [...]
How to Improve User Journey and Experience on your Website
Have you ever gone to a website only to become very frustrated because you can’t find what you are looking for? Or the functionality falls short of the mark? Chances are yes you have. And usually you will exit that website pretty sharply to find an alternative source for the information or product you want. This is clearly not what you want your potential customers doing when they come to your website. […]
A Useful Website Migration Checklist – Avoid these Common Pitfalls
If you are moving your website to a new platform, there are a few things to consider before you start. Most good web designers and developers will have a proper website migration checklist that they follow, however, if they aren’t experienced and are not talking about some of the things I mention below, you need to get an SEO company involved. This will be especially important if you rely heavily on your website for leads or revenue conversions. Working in this industry I have seen too many companies lose traffic and sales after a poorly executed site migration. [...]
Website Content Ideas – 10 Easy, Fast Ways to Generate Content for your Website
It goes without saying that quality content on a website is the most important thing to get right. From a user perspective – to capture and keep your audience, and from a web marketing point of view. I want to look at the different types of content that can be generated on a website to help you plan your content, think outside the box and get your creative juices flowing: […]
Effective Infographics as link bait – Lynx Effect to your Target Audience
From the Lynx TV Advert. Courtesy of www.lynxeffect.com Can you get your bikini clad target audience running down the beach to swarm your lynx effect infographic? Or is ‘infographics’ just a buzz word, punted about amongst web marketers to keep their graphic designers busy? Is there real marketing value in these ‘graphics with information’? The answer is YES! But only if it is done right. Does Google like infographics? - Google will like anything that adds value to a website in terms of what it offers to its visitors as useful content. Having different types of content [...]