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7 Strategies to Leverage Google’s Helpful Content Updates

Google's Helpful Content Updates over the years have significantly impacted search rankings, with the search engine more and more emphasising the importance of creating valuable, user-focused content. This blog post will explore seven effective strategies to align your content with Google's guidelines and improve your website's search engine performance. 1. Focus on User Intent: The Heart of Helpful Content After nearly 25 years in the SEO and web marketing industry, I've seen countless SEO fads come and go. But if there's one constant in the past several years, it's this: understanding and addressing a user’s intent is paramount. Let's dive [...]

By |2024-12-19T11:58:13+00:00November 27th, 2024|
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Can AI replace Copywriters when it comes to Writing Content?

The question as to whether AI will replace the role of copywriters has sparked a lot of interest over the past year or two with the surge of effective AI tools like ChatGPT or Perplexity AI. As digital marketers, copywriting is an important part of our job, even if it's not our primary role; We do find ourselves wondering “when will AI completely replace our need to write copy for clients?” While AI has advanced significantly and offers many benefits to marketers and content creators, our team feels it lacks the sophistication to completely replace the human touch essential [...]

By |2024-11-06T10:17:06+00:00November 6th, 2024|
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Is (Original) Blogging Dead in the Era of AI?

Let's talk about AI, blogging and the possibility of its potential future demise. In recent years a number of effective AI platforms have arrived, rapidly taking off in terms of user numbers and causing quite a stir regarding their accuracy, effectiveness and usefulness in content writing. I mean, a tool that can write your blog content for you will make your life so much easier, right? Or is AI just going to kill off blogging if it’s all just machine generated content? While AI's impact on blogging is certainly significant, it's not necessarily spelling death for the content marketing [...]

By |2024-10-23T08:24:56+01:00October 17th, 2024|
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22 Different Types Of Content For Your Business Blog

Not enough time, not enough in-house resources or not enough budget to outsource content creation? Whatever your reason for not producing enough quality content for your website – not having any ideas for different types of content shouldn’t be one of them.In this blog post, we take a look at the different types of content you can create, with ideas to get you well on your way to win at content marketing. […]

By |2021-07-26T11:46:16+01:00June 28th, 2018|
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17 Duplicate Content Issues you Should Fix on your Website

Duplicate content is a term that has been banded about for years in SEO circles and it certainly does cause issues for the website(s) concerned. But there are many different types of duplicate content, so we thought a blog post to explain these, where they might occur and some checks you can do to make sure your website isn’t suffering, would be a good idea. What is Duplicate Content? Quite simply, it is exactly that; a piece of content that is present in more than one place on the web. This could be on the same domain (website) or it [...]

By |2021-07-26T11:48:14+01:00May 29th, 2018|
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How to Write Awesome Content for Google and Humans

This is awesome content! Only joking. My job would become significantly simpler if everyone believed that this was awesome content just because I said so.For years and years there has been a debate about whether you should write content for Google or for people.Yes, if you optimise your content for search engines, like Google, Bing and Yahoo, then you are more likely to rank, which will help drive traffic to your website or blog.However!Google isn’t human! (Although they are coming close these days with much more sophisticated analytical capabilities). Search engines won’t buy your product or service, or engage with [...]

By |2021-07-26T11:54:55+01:00March 8th, 2018|
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What tone of voice should you adopt on your website?

Did you know that 63% of customers would buy from a company they find authentic instead of a competitor? Cohn & Wolf’s study The Age of Authenticity found a direct connection between sales and the tone of voice of brands. Your website is the first impression you make about your brand online. To have a defined voice and tone strategy is paramount for the right communication with customers. When your customers stand in front of you, it is quite easy to decide what tone of voice to use and how to change that voice if necessary judging from the reactions [...]

By |2021-07-26T11:56:52+01:00February 2nd, 2018|
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